Satisfacción del turista de Temazcal en Cozumel

Autores/as

  • Jesús López Ruiz Universidad de Quintana Roo, Cozumel Quintana Roo, México
  • Romano Gino Segrado Pavón Universidad de Quintana Roo, Cozumel Quintana Roo, México
  • María de Jesús Moo Canul Universidad de Quintana Roo, Cozumel Quintana Roo, México

DOI:

https://doi.org/10.31644/IMASD.31.2022.a07

Palabras clave:

Temazcal, Turismo, Experiencia, Satisfacción, Cozumel

Resumen

En México, el baño del temazcal forma parte de los usos y costumbres históricos, promocionado como actividad turística para la relajación y liberación del estrés. El objetivo general del estudio fue revelar los factores más importantes asociados con la satisfacción de los turistas luego de la experiencia del temazcal en la isla de Cozumel. Se aplicó el método cuantitativo, con una encuesta a usuarios del temazcal en la isla de Cozumel, en 2018. Como resultado se encontró que la combinación de contrastantes permite lograr un elevado nivel de satisfacción. Los responsables de la mercadotecnia podrán diseñar e impulsar estrategias apropiadas para este segmento de mercado.

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Publicado

30-09-2022

Cómo citar

López Ruiz, J., Segrado Pavón, R. G., & Moo Canul, M. de J. (2022). Satisfacción del turista de Temazcal en Cozumel. Espacio I+D, Innovación más Desarrollo, 11(31). https://doi.org/10.31644/IMASD.31.2022.a07